Adidas announced the return of the third edition of its Adizero: Road To Records, which will take place on April 29, 2023. Since its debut in 2021, some of the world’s fastest runners have set two world records, one European record and nine national records – all at the Adidas headquarters in Herzogenaurach, Germany.
In the 2023 season, some of the world’s fastest athletes will compete with one clear goal: To set new records and break personal bests. The full lineup of world-class athletes who will compete in the men’s and women’s 5K, 10K and half-marathon distances will be announced soon, but all will compete in shoes from the Adizero family, including the Adios Adizero Pro 3 and Adizero Takumi Sen 9. They will also be joined by Adidas legends Haile Gebrselassie and Mary Jepkosgei Keitany, as well as the guest of honor, Olympic champion and two-time Major Marathon winner Peres Jepchirchir.
To allow viewers around the world to be there as some of the world’s best runners compete, the event will be streamed live via the brand’s YouTube channel. To celebrate the return of Adizero: Road To Records, Adidas is also inviting its running community to participate in the virtual Road to Records 5K run on the Adidas Running App on April 29, 2023.
