After more than two years of sponsorship, New Balance has extended and reinforced its collaboration with Milos Raonic in product development, marketing and communication for the length of his professional playing career and beyond. New Balance will continue to supply Raonic with its tennis shoes and apparel. It will continue to support the Milos Raonic Foundation, a charitable organization launched by Raonic in 2012 to help disadvantaged children through sport. Rising to fourth place in the ATP Tour last month, Raonic has become the highest-ranking Canadian tennis player in history. Since turning pro in 2008, he has been noted for having one of the fastest serves on the ATP Tour.