After screening more than 2,500 brands nominated across all sectors, the World Branding Forum in Paris has named Speedo “Brand of the Year” in the sports fashion/swimwear category. Speedo has just launched the latest version of its athletic swimsuit, the LZR Racer X, saying that it has taken over 10,000 man-hours of work to develop it. The brand has 3D-scanned the bodies of 1,200 swimmers and analyzed more than 330 elite swimmers to determine the physical and psychological aspects that influence competitive swimming.

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