After sounding out other potential partners, Rossignol has signed a co-branding agreement for eyewear with Italia Independent as an accessory to its line of lifestyle apparel. The first collection will be presented at Mido, the big eyewear show in Milan, at the end of February. Italia Independent signed a license with Adidas Originals two years ago, and it has developed items in collaboration with other brands such as Alcantara, Borsalino, Hublot and the Juventus football team. Based in Turin, Italia Independent is a public Italian company known for its creative designs. It has gone recently through a financial reorganization and changes in the top management following heavy losses and a cash squeeze that can be related to its strong growth in previous years. One of the founders and its major shareholder is Lapo Elkann, a controversial heir to the fortune of the Agnelli family, which controls the Fiat-Crysler empire as well as the Juventus team. More in Eyewear Intelligence, including the latest results.

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