AKU, an Italian brand of outdoor and trekking footwear, has named Mirco Battaglia as sales manager for Italy and brand manager for the New Zealand Icebreaker brand, for which AKU is the sole agent in Italy. Battaglia previously held similar roles with Benetton Sportsystem, Marcolin, The North Face and Trudi. In his new position he will be responsible for studying and implementing strategic, innovative solutions in the Italian market.