Alain Bernard, the French Olympic swimming champion, has decided to switch sponsors from Speedo to Arena. He will act as Arena’s spokesman from next Jan. 1 through the 2012 Olympic Games in London. The 25-year-old free-style specialist, who got a gold medal at the Beijing Olympics, will also become Arena’s ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here