Alibaba Group has announced a new partnership with Manchester United...

2019-12-12T00:00:00+00:00

Alibaba Group has announced a new partnership with Manchester United that will give the Chinese e-commerce giant exclusive rights to share club contents in China across the group's platforms

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Alibaba Group boosts sustainability efforts with membership of WBCSD

2023-12-02T08:02:00Z

Alibaba Group, the ecosystem with over a billion users and a platform for millions of small businesses, has joined over 200 of the world’s leading sustainable businesses and is now a member of the World Business Council for Sustainable Development (WBCSD). “Alibaba’s position as the largest e-commerce and digital technology ...
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DICK’S names nine Team USA Olympic ambassadors

2026-02-02T07:14:00Z By SGI Europe Editorial Team

Nine Olympic and Paralympic athletes will share behind-the-scenes content and direct youth sports grants as DICK’S builds Milano Cortina 2026 activation.
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Columbia brews beer using bear poop

2026-01-30T06:57:00Z By SGI Europe Editorial Team

The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.