Alibaba Group has announced a new partnership with Manchester United...

2019-12-12T00:00:00+00:00

Alibaba Group has announced a new partnership with Manchester United that will give the Chinese e-commerce giant exclusive rights to share club contents in China across the group's platforms

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Alibaba Group boosts sustainability efforts with membership of WBCSD

2023-12-02T08:02:00Z

Alibaba Group, the ecosystem with over a billion users and a platform for millions of small businesses, has joined over 200 of the world’s leading sustainable businesses and is now a member of the World Business Council for Sustainable Development (WBCSD). “Alibaba’s position as the largest e-commerce and digital technology ...
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A 9-year-old co-wrote Decathlon’s new campaign

2026-03-19T15:05:00Z By SGI Europe Editorial Team

Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
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Björn Borg seals three-year Åhléns, Inno deal

2026-03-18T12:44:00Z By SGI Europe Editorial Team

Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.