American Golf, the leading multi-channel retailer for golf products in Europe, has made several executive appointments to support its expansion. Stuart Owens, formerly at Harvey's Furniture, is the U.K.-based retailer's new chief financial officer. Vicky Farrow, previously at Reebok, is the new apparel and footwear buyer, while Andy Ward switched from JJB Sports to become equipment buyer. American Golf further appointed Rachel Thwaites, formerly of Matalan, and Daniel Brooks, from JJB, to be assistant buyers. American Golf, which already makes about 13.5 percent of its sales online, wants to improve that part of the business with the recruitment of Pat Foley, formerly with Best Buy, as head of e-commerce. The company is still looking for several managers in buying, merchansiing and online marketing.