New Era Cap launched last week in Europe a new...

2014-07-23T00:00:00+01:00

New Era Cap launched last week in Europe a new Heritage series of caps to celebrate the New York Yankees, inspired by Spike Lee, and its distribution will be expanded this week globally

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Article
PUMA’s biggest World Cup kit roster in 20 years

2026-06-03T17:54:00Z By Valentina Giannella

The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.
Article
Li-Ning signs Curry. The game changes. Our analysis.

2026-06-03T11:22:00Z By Valentina Giannella

A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.
News briefs
Adidas mines the archive ahead of FIFA WC 2026

2026-06-01T14:03:00Z By SGI Europe Editorial Team

Seven heritage reissues target collector and nostalgia demand without the cost of performance innovation.