Andrea Dorigo, a veteran of the Luxottica Group who had been acting as president of Oakley from May 2015 to last July, has become president and chief executive of Pirch. Based at Oakley's head office in California, Dorigo had been responsible for the sports channel. His position has been eliminated as part of the second phase of Oakley's integration into Luxottica's broader management structure in each region, as reported in our sister publication, Eyewear Intelligence, in August.