Mou is a French word that means “soft.” It is the name of a brand of comfortable, warm, eco-responsible sheepskin boots marketed worldwide by a company in Florence, Artcrafts International, that owns and distributes eight other brands. It doesn't distribute Ugg, but it has been the Italian distributor for another ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here