Anta helps establish an award for sportswear design

The Anta Group and Beijing’s Tsinghua University have launched the Global Sportswear Design Award. Described as the “first exclusive sporting goods product design competition,” the program stems from the Tsinghua University-Anta Group Joint Research Center for Sports Fashion, established in June alongside its “M·O·V·E-Born by Movement” theme. This year is also the 30th anniversary of Anta Group’s founding. According to its chairman and CEO, Ding Shizhong, Anta uses a “triple R&D model of industry-university-research cooperation that integrates R&D and academic resources.”