Anta Sports has become a member of the Better Cotton Initiative, a non-profit organization that promotes better standards in cotton farming and practices across more than 20 countries. Anta is the first sportswear firm in China to join BCI.
Schwarz Group extends UEFA deal through 2030 while adding grassroots nutrition and circular economy mandates to its sponsorship portfolio.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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