Anta Sports Products announced yesterday a partnership with NBA China,...

Anta Sports Products announced yesterday a partnership with NBA China, taking the place of Peak Sports. The Chinese company will launch a complete line of co-branded league and team-identified footwear and accessories that will be sold in Anta's 2,000-plus stores around the country and at its online stores in the ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.