Anta, which became the official marketing and merchandising partner of NBA China in October, has signed a sponsorship deal with the NBA's Brookly Nets that includes electronic signage during matches at its Barclays Center
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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