Anxious to expand its market position in the U.K., Décathlon confirms a report that it studied the possible acquisition of some of the British megastores of Best Buy, the big American specialty retailer of consumer electronics. However, another retailer, Morrisons, has bought them instead for its Kiddicare chain of children's store. Meanwhile, Décathlon has appointed M&C Saatchi Sport & Entertainment to deliver a mass communication campaign in the U.K. in the run-up to the London Olympics this summer.

Topics