Corporate:

+++ Spotify’s founder, Daniel Ek, is planning to acquire the English Arsenal football club from the Kroenke Sports & Entertainment group, with assistance in his attempt by three former Arsenal players: Thierry Henry, Patrick Vieira and Dennis Bergkamp +++

 

Marketing:

+++ Replacing Dæhlie Sportswear, Craft Sportswear has signed a five-year contract with the Norwegian Ski Federation to outfit the members of its successful cross-country ski team, starting in 2022

+++ Fila has launched a campaign for its spring/summer 2021 collection under #findyourfreedom, shot in London to celebrate the gradual easing of lockdown measures in England

+++ Kappa has extended its kit partnership deal with Le Mans, the French football team that competes in the first national league, until 2026

+++ New Balance has announced a multi-year agreement that makes the brand the new technical partner of the Valencia Marathon, an annual marathon road running event in the Spanish city of Valencia

+++ Yonex will continue as the official equipment supplier for the 2022 Badminton World Federation (BWF) World Championships in Japan, plus the respective 2023 and 2025 editions of the tournament in Denmark and France +++

+++ Mizuno has extended its footwear and apparel partnership with the Italian pro tennis player Lorenzo Sonego for two more years

+++ Quiksilver will be the presenting sponsor for both the men’s and women’s Championship Tour event the Corona Open Mexico surf contest, scheduled for July 2021 at Bara Point, Mexico, and organized by the World Surf League

+++ Adidas will reportedly sign up Trevor Lawrence, the former Clemson quarterback and likely No. 1 draft pick in the NFL later this month, according to a report in Sportico

 

CSR & Sustainability

+++ Body Glove has released a second collection of recycled swimwear designed by a professional surfer, Tatiana West-Webb, who is based in the Hawaiian island of Kauai