Corporate:

+++ Unilever has agreed to take over Omnit, an 11-year-old supplier of wellness supplements based in Austin, Texas

+++ Allbirds, the B Corp-certified Californian brand of shoes and apparel, is planning to go public, according to The New York Times

 Retail:

+++ On April 29, Decathlon opened its largest store in Bavaria with a focus on mountain and winter sports, cycling and water sports in Unterföhring near Munich under lockdown conditions (currently only offering Click&Collect and express pickup)

Distribution:

+++ Crocs has announced that it is cutting wholesale accounts in North America to prioritize wholesale partners who are “aligned with its brand strategy and desired positioning in the marketplace,” a strategy that other major brands have also been adopting, including Nike and Adidas

+++ Ultra Sport EU has been appointed exclusive distributor for Tecnica ski boots and outdoor footwear and Blizzard skis for UK and Ireland with immediate effect

Marketing:

+++ To celebrate their long-standing partnership, Callaway Golf and St Andrews Links Trust are launching a competition for a 2-ball to win The Epic Course Experience, which will take place on May 30-31, with a golf-break to St Andrews for one winner plus a friend

+++ Ping will be supporting women’s golf as the official supplier of the European Solheim Cup team for both the 2021 matches at Inverness Club in Ohio and the 2023 matches at Finca Cortesin in Spain

+++ Canterbury is sponsoring two women’s rugby players, England full-back Ellie Kildunne and New Zealand star Eloise Blackwell

+++ New Balance has signed up the Boston Celtics rookie Aaron Nesmith to a multi-year sponsorship deal

+++ Hyperice will be the recovery technology provider for the Dallas Cowboys

+++ Vibram will present a film about the top of the Matterhorn, produced by the brand and featuring the Italian alpinist Hervé Barmasse, at the 69th edition of the Trento Film Festival from April 30 to May 9

 

Trade Shows & Other Events:

+++ All the athletes participating in the Tokyo Olympic and Paralymic Games will get daily saliva tests for Covid-19

+++ Stadium, the leading Swedish sports retail chain, has organized a Running Week in Sweden from April 19 to 25 in collaboration with Generation Pep, Run Acadamy, Saucony, Twiik and Sverige Springer, as well as several sports clubs, to get the whole of Sweden moving during the pandemic

 

CSR & Sustainability:

+++ Aqualung has launched a new XSCAPE collection of eco-responsible wetsuits that don’t use any neoprene

+++ Klarna has launched a new CO² insights feature for all purchases as part of its 1-percent pledge, involving the donation of $10 million to initiatives supporting the health of the planet