Arena has signed Mark Spitz as a global ambassador. The American swimming legend first collaborated with the brand 46 years ago, in a pioneering era for sports sponsorships. Spitz, who has just turned 69, won seven gold medals at the 1972 Summer Olympics in Munich, all in world record times.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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