Arena has unveiled the 2023 Breast Cancer Awareness Collection benefiting the Keep A Breast foundation. The collection is launching concurrently with Breast Cancer Awareness Month to highlight the importance of early detection and access to timely, quality treatment and to support breast cancer survivors. 50 percent of the proceeds from sales in the USA and Europe will be donated to Keep A Breast, a Los Angeles-based nonprofit organization whose mission is to reduce the risk of breast cancer and its impact worldwide through art, education, prevention and action.
Each swimsuit features a QR code on the packaging that links directly to the Keep A Breast app. This unique self-examination guide connects users directly to a telemedicine professional, providing direct and immediate support to women who discover something abnormal during self-examination. This initiative is much more than a collection; it is a gesture of solidarity to educate about prevention and promote research.
Arena is proud that many of its swimmers are helping to raise awareness of the issue by wearing the collection in October. Swedish World Champion Sarah Sjostrom says, “I will be wearing pink with Arena in October to give my support, strength and love to those affected by breast cancer. Wearing pink in October is a small gesture with a big message: let’s fight together against breast cancer.”
The collection launches Oct. 1, 2023, in the USA and Oct. 12 in Europe and is available exclusively through Arena’s e-commerce website.
