Arena is making some interesting new strides into the American market, where it has signed up two breast stroke champions, Rebecca Soni and Eric Shanteau, through the London Olympic Games. The latter participated in the 2008 Beijing Olympics after discovering that he had cancer and is now involved with the ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here