Armada Skis, the American manufacturer of ski gear and apparel acquired by Amer Sports two years ago, has appointed Matt Rihm as director of product & innovation. Rihm will be laying out the global product roadmap and design strategy; heading up all R&D, product development, manufacturing and operations; and coordinating the product-related initiatives of Armada's marketing and sales teams. The free-skiing expert was most recently with the Rossignol Ski Company, serving as manager of the sports marketing team and later as alpine product manager.