As incredible as it might seem, Fjällräven, the all-classic Swedish...

2009-02-06T00:00:00

As incredible as it might seem, Fjällräven, the all-classic Swedish outdoor brand, is becoming a favorite among wealthy British football fans. The British brand manager, Geoff Walters, believes that the company might have just found a niche market, and is carefully selecting new retailers to carry its T-shirts and sweatshirts ...

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