As previously announced, Reebok and a tattoo parlor in Stockholm, Salong Betong, gave fitness enthusiasts the opportunity to ink the CrossFit delta logo onto their bodies on Aug. 30 during the Tough Viking obstacle race at Gärdet, in Stockholm.  Nine people got the tattoo and finally, 24-year old Camilla Nilsson from Lidingö was tattooed with the largest Reebok logo at the event, thereby earning a yearlong fitness package and a sponsorship contract worth 40,000 Swedish kronor (€4,359-$5,611) from Reebok, redeemable online or at a Reebok store. A consolation prize package worth $5,000 Swedish krona (€545-$701) was given to anyone who got a logo. The event organizers at Reebok said they had to put 94 people on a waiting list due to the success of the initiative, which surpassed all expectations.

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