Asia Bike, which will be integrated into the Asia Outdoor fair for its inaugural edition in Nanjing at the end of July, will thereafter become independent and be held after the Eurobike show in Friedrichshafen. The first show of its kind in China, Asia Bike is expected to draw about 10,000 trade visitors and 15,000 private visitors. Exhibitors will include international companies such as Shimano, Look, Specialized, Merida, Pearl Izumi and many more. The organizers of the Asia Outdoor fair have drawn about 20 percent more exhibitors than last year and expanded their exhibition surface by 25 percent to integrate Asia Bike. They are expecting 18,000 trade visitors from all around the country, and an increase in visitors from other countries. Some 420 brands are to exhibit at Asia Outdoor, ranging from international brands such as Osprey and Scarpa to Asian brands such as Kailas. A survey by Nanjing University, to be outlined at the OutDoor fair in Friedrichshafen, indicates that the outdoor market in China will continue to grow in 2011, by about 25 percent. This rise is confirmed by Chinese market leaders such as Toread, which plans to increase its number of retail outlets to 950 stores this year.