Asics and Leki, the German producer makes poles, have come together to promote Nordic walking. This category enjoyed a skyrocketing success in the German market but has been slowing down recently. The two brands are to launch “Asics & Leki Walk-Your-Way-Trainingtour 2015” for the spring season. The two brands' aim is to create centers of competence in German retail for a sport that continues to be underestimated. They plan extensive staff training at the points of sale in order to increase the quality and the expertise of the shops to invest more energy in this category. Nordic walking is still practiced in Germany but the number of poles sold is flat while the sales of replacement rubber pads remain buoyant. Leki poles retail in a wide price range between €30 and 100 plus but the comparatively small item of a pair of pads for the poles retail at as much as €10.

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