Asics and the International Association of Athletics Federations (IAAF) have announced the renewal of their partnership and Asics' commitment to athletics with the signing of a new 10-year agreement. Asics will be present at and involved in all World Athletics Series events from 2020 to 2029, including the World Athletics Championships 2021 in Oregon and the World Athletics Championships Budapest 2023. As part of the deal, the brand will provide the officials and volunteers at all IAAF World Athletics Series events with Asics' footwear and apparel. The partnership between Asics and the IAAF began in 2017.

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