ASICS becomes official supplier of the German ice hockey federation and launches a multi-million TV campaign throughout Europe airing a “Runners’ Shop” commercial.
Sporting goods manufacturers are rediscovering fairs as essential tools for material validation. LTP Group explains why tactile interaction has become a strategic necessity.
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
The new regulation requires companies to disclose discarded items and limit waste, with large firms required to comply by February 2027.
Intelligence, analysis and advice for the global sporting goods industry.
