Asics has announced the launch of what it claims is “the world’s youngest exercise influencer team.” Asics “Little Reminders” is a group of seven and eight-year-olds from across the UK who are on a mission to remind adults to exercise for how it makes them feel, not how it makes them look, explained the brand.
Children instinctively exercise because it simply makes them feel good, while adults often exercise with a focus on physical and aesthetic gain due to societal influences.
The Asics Little Reminders have developed a workout guide to remind older generations to move for enjoyment and not just performance. In addition, the young ambassadors will be taking over the channels of some of the biggest exercise influencers with their workouts.
