Asics has appointed Stefan Heinrich to the newly created role of head of emerging markets, effective Aug. 1, following the athletic equipment company's creation of a new region covering emerging markets. Heinrich is currently general manager at Asics Austria, where he is responsible for Austria, the Czech Republic, Hungary, Slovakia and Slovenia. Asics is experiencing strong growth in Russia and Heinrich will support further investment to accelerate the brand's growth across all of central Europe. The company's Russian, Middle East and African teams will report directly to him. Previously, he has served as marketing director for Asics Germany.

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