Asics has been named official footwear and apparel partner of the Mouratoglou Academy. Located in Sophia Antipolis, near Nice, the Mouratoglou Academy was founded by Patrick Mouratoglou in 1996, and is home to a student campus for nearly 200 full-time students. The facility features 34 tennis courts, four padel courts, a high-tech sports medicine center and a four-star resort. As part of the partnership with Asics, Mouratoglou will also be working closely with the brand's R&D team. The announcement follows that of Patrick Mouratoglou as an official brand ambassador for Asics at the U.S. Open in August. Mouratoglou has been the coach of Serena Williams since 2012.
Related articles
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
-
ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z