ASICS has extended its sponsorship agreements with the important marathons of New York and Frankfurt. The Japanese brand, which has been involved with the 25-year-old Frankfurt Marathon for 19 years, will remain its main sponsor and its official supplier through 2008. ASICS’ deal with the New York Road Runners Club, which organizes the ING New York City Marathon, will continue to run through 2011, making the brand also the exclusive licensee of the event. During the 37th edition of the marathon a few days ago, where more than 90,000 people participated and 37,945 crossed the finishing line, sales of “original souvenirs” sold in a 1,000-square-meter stand during the event were up by 40 percent. Furthermore ASICS dressed up over 16,000 volunteers.