Asics has inked a major sponsoring agreement with the Los Angeles Marathon. The mega-event will be renamed Asics LA Marathon through 2015.  For the first time ever, Asics will give its name to a major marathon in the U.S.. In this new role, the Japanese sporting goods brand will replace Honda, the Japanese carmaker. Asics has been supportive on a lower scale of other runs such as the ones in New York, Tokyo and Paris and has been category sponsor of the Los Angeles marathon since last year. It is said that the Los Angeles run has gained increasing attention both in the U.S. and abroad thanks to the Stadium to the Sea course. In addition, Asics' U.S. operations are based in southern California.

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