ASICS has joined forces with a Düsseldorf retailer specializing in running to open a new ASICS store in the city. It’s going to be the third outlet in the city for the running specialist, Wilfried Bunert. Roughly the half of its 160-square-meter surface is dedicated to the Japanese brand. In the meantime, ASICS Deutschland has set up a completely new business-to-business online platform called Asics WebShop 1.0. Based on FEDAS’ product classification key, it will allow retailers to order their goods, checking their availability from ASICS’ warehouse.