Asics has sealed an exclusive distribution deal with Olka Spor Malzemeleri Ticaret in Turkey, after the end of its relationship of more ten years with European Fashion & Sport Investment (Efsi). The contract with Olka took effect from the start of July, to sell Asics products that will hit the stores next spring. Established in 2011, Olka is already the distribution partner for Skechers, which is well established in the Turkish market. The company operates its own retail formats, SPX and Vault, and it has strong relationships with key stakeholders in the Turkish industry.

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