Asics has signed a ten-year endorsement deal with Candace Hill, a 16 year-old U.S. sprinter who is regarded as one of the most promising athletes for the next years. According to a feature in The New York Times, Hill became the youngest American female sprinter to turn professional, as her entourage thought her performance could make it redundant for her to train in university programs. In June, she became the first U.S. high school girl to break 11 seconds in the 100 meters. She is reportedly hoping to take part in the Rio Olympics next year, which would require finishing among the top three at the U.S. Olympic trials in July in Eugene, Oregon. The deal with Asics covers full tuition for Hill, who has a top ten ranking at her magnet school in Atlanta, at any college that admits her. Gene McCarthy, who became chief executive as Asics America earlier this year, told The New York Times that the company was impressed with Hill's profile as an outstanding athlete as well as a talented student.

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