Asics has unveiled a television commercial through video-on-demand (VOD) channels for its “Better Your Best” ad campaign. The commercial features a girl-meets-boy narrative and shows Asics' signature Muscle Support collection. Asics' year-long campaign, produced by the Dutch agency 180 Amsterdam, made its debut on March 1 on TV and digital channels across Europe. The campaign will be delivered across a wide range of platforms including TV, print advertisements, digital brand films, point of sale, event activation and online engagement. The theme of the “Better Your Best” campaign is the demanding path sportspeople follow everyday to improve their performance and achieve their goals. As part of this theme, Asics focuses on the importance of technology to stimulate and inspire athletes, and the role of product innovation in helping them reach their goals.

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