Asics has invested in No New Folk Studio, a Japanese start-up that has developed a system to measure and analyze foot movement. The Japanese footwear company will be using Orphe Track, as the system is called, to develop “smart running shoes” that generate data such as gait, stride, foot-strike pattern in real time. Asics showed a prototype at its booth at the CES 2020 consumer electronics show in Las Vegas in January and plans to begin sales by the end of the year. Founded in 2014, No New Folk Studio has been working with the Asics Institute of Sport Science since 2017.