ASICS’ new marketing campaign is the first for the brand...

2008-01-10T00:00:00

ASICS’ new marketing campaign is the first for the brand to be co-ordinated globally. The company hired Joseph Kahn, a well-known film director, to help develop commercials using the brand’s “sound mind, sound body” slogan as inspiration. The dream-like clips were made in Berlin and will be coming out next ...

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