Asics, whose European office is in the Netherlands, has closed a deal with KLM to access the airline's staff and frequent travelers, providing them with footwear and apparel in the framework of the airline's Vitality program of fitness training and running events. The partnership will also connect KLM's 30,000 employees with Asics' Runkeeper app. For the occasion, the brand is offering them a new limited-edition shoe with Flytefoam Propel technology, specifically developed for the airline's upcoming centenary and appropriately named the Asics KLM100.

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