At Ispo Munich, a marketing campaign was officially launched, entitled “Dein Winter. Dein Sport” (Your Winter. Your Sport) it aims to make snow sports more popular in Central Europe. The project includes a couple of incentives especially for children and young people to motivate them to spend more time in the snow. The initiative is organized under the helm of the three most important federations in Germany: of skiers (DSV), of snowboarders (SVD) and of ski instructors (DSLV). It has the backing of almost all relevant brands in the snow sports category and by a couple of winter sports resorts in the German-speaking countries. Intersport Germany acts as the exclusive official retail partner of the campaign. On top of that, the organizers have rallied a long list of mainly German winter sports champions of today and from the past, including Magdalena Neuner, Daniel Böhm, Uschi Disl, Martina Ertl-Renz, Anni Friesinger, Natalie Geisenberger, Michael Greis, Anja Selbach, Anke Karstens, Marinus Kraus, Isabella Laböck, Erik Lesser, Benedikt Mayr, Rosi Mittermaier, Christian Neureuther, Felix Neureuther, Konstantin Schad, Anna Schaffelhuber, Peter Schlickenrieder, Gerd Schönfelder, Nicola Thost, Markus Wasmeier and Lisa Zimmermann.

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