At the opening of an international underwater swimming show in Paris today, Aqua Lung announced that Philippe Cousteau and his wife, Ashlan Gorse Cousteau, will become its new brand ambassadors in 2019. Philippe is the grandson of Jacques-Yves Cousteau, the French underwater explorer, film-maker and member of the Académie Française who studied the sea and co-founded Aqua Lung 75 years ago. Philippe and his wife will also collaborate with Aqua Lung in product development and the progressive elimination of virgin plastic – the opposite of recycled plastic – from the brand's products and packaging. Philippe and Ashlan are film-makers and explorers who are working to raise public awareness of the importance of environmental and ocean protection.