At the start of May, Charles Wolf Joner will become the general manager for Europe, the Middle East and Africa (EMEA) at Mustad, the leading Norwegian maker of hooks and fishing tackle. He is at present managing director of sales and marketing at Pure Fishing in Norway. Joner has about 25 years' experience in sales, marketing and product development and will be developing and implementing a new strategy for EMEA. Mustad claims to be the world's largest producer of hooks for both recreational and commercial fishing, with products sold in more than 160 countries.