Athleta, a brand of Gap Inc., announced a new experiential fitness series for women, Move with Athleta, beginning Nov. 16 in New York City and continuing through 2024 in cities across North America, including Los Angeles, Miami, Boston and San Francisco. The series is rooted in Athleta’s mission to promote self-confidence, strength and well-being through movement.
Since the brand’s inception in 1998, community has been at the center of this mission, and the launch of the Move with Athleta series reflects the brand’s commitment to building a community of confident women and girls. Each curated experience within the Move with Athleta event features co-branded giveaways, special appearances by Power of She Collective partners, celebrity fitness influencers and other special guests, and special product offerings.
In honor of the Move with Athleta launch, Athleta is also making a $10,000 donation to Figure Skating in Harlem from its impact platform, The Power of She Fund. The fund supports organizations aligned with Athleta’s mission to ignite a community of active, confident women and girls to realize their true potential. Figure Skating in Harlem is the only organization for girls of color that combines the power of education with access to figure skating to build champions in life. Since its launch in 2020, the Power of She Fund has impacted 50,000 women and girls through more than 130 grants to organizations across North America.
