Athlete economy

Indian cricket star doubles down on his lifestyle brand

By 2025-12-10T15:08:00

Virat Kohli x Agilitas

Source: Courtesy: Agilitas Press Room

Virat Kohli has invested ₹40 crore (€4.3 million) in the sporting goods manufacturing startup Agilitas to grow his One8 lifestyle label, deepening ties with Puma and expanding into new categories.

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