Athletic Propulsion Lab of Los Angeles has released a special edition of its APL Concept 3 men's basketball shoe in pink and white to support Breast Cancer Awareness Month. The custom insoles carry the words “Hope” in the left shoe and “Cure” in the right shoe. Ten percent of the proceeds from each pair will be donated to the Entertainment Industry Foundation's (EIF) Women's Cancer Research Fund. Ten pink and white pairs have been available daily this month for the campaign. Adam and Ryan Goldston, co-founders of APL, have launched it in memory of their grandmother, who died of breast cancer.

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