Atlantic Multipower, the Hamburg-based brand of sports nutrition, has agreed to sponsor this year's edition of one of the world's most important cycling races, the Giro d'Italia, taking place from May 4-26. Through this investment, Multipower is diversifying its investments in different cycling categories: The sponsorship of Giro d'Italia comes after other agreements such as the sponsorship of the Milano-San Remo street race and the Craft Bike Transalp, and the extension of Multipower's partnership with the Cannondale Pro Cycling teams – and with one of its most successful athletes, the Slovak cyclist Peter Sagan.

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