Atlantic Stars, the Tuscany-based brand of sneakers, is launching a project that is set to involve 52 “microinfluencers,” who will comment on the brand’s products. The microinfluencers will post both comments and photos weekly. Meanwhile, the brand’s Instagram profile will be updated every day with new stories and posts about the brand’s collections. In addition to focusing on digital channels, Atlantic Stars is expanding in Japan, the leading foreign market for the company in terms of sales. The brand is planning to open its second store in Osaka and to inaugurate a shop-in-shop at the Ginza Six in Tokyo, which will add to the others at Hankyu and Isetan, also at Ginza Six – the luxury shopping complex in Tokyo’s Ginza area. Atlantic Stars is controlled by Alcedo SGR, which owns a 76 percent stake.

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