Atmósfera Sport, a major Spanish buying group with more than 250 affiliated sporting goods stores, has made various investments in digital marketing and logistics in the past few weeks. It has hired half a dozen new employees to help stimulate the online sales of its retail members. It has also added about 1,000 square meters to its distribution center for more efficient deliveries. The voluntary group launched its web store earlier this year, inviting customers to order products for delivery to their own addresses or for pick-up at a specific store.

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