Atomic is going to launch its first international line of apparel for the winter 2014-15 season, targeting European and North American retailers and focusing on all-mountain skiing. The Austrian ski brand had an apparel license with its former Italian distributor for a while, but that came to an end a few years ago. The new line is said to feature the first quick fold-away shell in the sector, allowing skiers to take it off or put it on depending on weather conditions. It can be tucked away into a back pocket.

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